Cultural Etiquette in the UAE: What Every Newcomer Should Know

The United Arab Emirates is a modern, cosmopolitan nation that welcomes people from all over the world. Whilst it boasts a progressive business environment and diverse expatriate population, the UAE remains deeply rooted in Islamic values and Emirati cultural traditions. For newcomers, understanding and respecting local customs is not only courteous, it’s essential for building successful relationships and avoiding unintended offences.

Here are the key cultural considerations newcomers should be aware of when living or working in the UAE:

1. Respect for Religion and Islamic Practices

• Islam plays a central role in daily life. Calls to prayer occur five times a day, and businesses may adjust hours during religious periods like Ramadan.

• Public behaviour should reflect modesty and respect for religious sensitivities.

Tip: Always be mindful when discussing religion or making public statements, especially on social media.

2. Dress Code and Modesty

• The UAE encourages modest dress in public spaces. Whilst Western attire is widely accepted, both men and women should avoid overly revealing clothing, especially in government buildings, shopping centres, and public places.

• Swimwear is acceptable at pools or beaches, but not in public areas away from resorts.

Tip: Keep a shawl or scarf handy and cover up when visiting more conservative areas or places of worship.

3. Public Behaviour and Decency Laws

• Public displays of affection (e.g., kissing or hugging) are frowned upon and, in some cases, can lead to fines or legal consequences.

• Swearing, rude gestures, or public intoxication are strictly prohibited and can be punishable under UAE law.

• Alcohol consumption is legal for non-Muslims in licensed venues, but driving under the influence is a serious offence with zero tolerance.

Tip: Always behave respectfully in public, especially in front of families or elders.

4. Business Etiquette and Communication

• Emiratis value respect, trust, and formality in business settings. Personal relationships and courtesy often precede commercial discussions.

• Use titles (Mr., Mrs., Dr.) unless invited to do otherwise.

• Handshakes are common, but some Emirati men or women may prefer not to shake hands with the opposite gender – wait for them to extend their hand first.

Tip: Punctuality is appreciated, but meetings may start informally. Allow time for introductions and hospitality.

5. Family and Social Values

• Family is a cornerstone of Emirati culture. Decisions, including business, often involve consultation with senior family members.

• Hospitality is taken seriously – accepting tea or coffee when offered is a sign of respect.

Tip: Avoid discussing sensitive topics such as politics, religion, or personal matters unless you have a close relationship.

6. Use of Language and Social Media

• English is widely spoken, but learning basic Arabic greetings (like “As-salamu Alaikum” or “Shukran”) is appreciated.

• Avoid posting anything critical about the UAE, its rulers, or religion on social media, as such actions are subject to cybercrime laws.

Tip: Think twice before sharing content online – digital expression is legally monitored in the UAE.

Conclusion

Adapting to the UAE’s cultural landscape is key to a respectful and enriching experience. Whilst the country is open, tolerant, and globally connected, observing local customs demonstrates cultural awareness and sets the foundation for successful personal and professional relationships.

At MENA Consultancy, we don’t just help you relocate, we help you integrate. From cultural briefings to corporate orientation, we provide personalised support to help newcomers adapt with confidence and ease.

Contact us today to learn more about our relocation and onboarding solutions for individuals and businesses moving to the UAE.